Monthly Archives: February 2011

Superbowl: Social Media’s Damp Squib

This was going to be the year that the SuperBowl advertisers presented flly integrated social media campaigns into their commercials, bringing a modernity and connectivity to the whole event that had never been seen before. Except it didn’t. Placing #tags … Continue reading

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Digital outperforms TVC for DTC

All the most recent research shows that consumers are increasingly tuning out TV commercials. This includes Pharma offerings. Other industries have reacted to this much more quickly and are now adopting holistic, interactive, digital strategies and are getting the sort … Continue reading

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Who is your marketing guru?

I thought it would be interesting to know  who your marketing gurus are. Follow the link to blogstampede. Let’s see who the real marketing gurus are, and why. http://blogstampede.com/form/show-form.php?key=MTM0NzA6MTY2 Share

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Should you proactively reposition your brand?

Brands develop over time and one of the most over looked branding exercises required by any company is to pro-position. By this, I mean that leading brands remain leading brands because they do not rest on their positioning laurels and … Continue reading

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Stop branded DTC Advertising?

Watching US TV it is hard to believe that there was no DTC Pharma TV advertising before 1997. It was then that Michael Friedman, at that time a deputy commissioner of the United States Food and Drug Administration, announced the … Continue reading

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Advertising Age Super Bowl ad review

Take a look these if you want to save time trawling through all the ads. http://adage.com/superbowl/article?article_id=148720 My picks were the Chrysler and Audi spots. Skechers and the Chevy Al’s dealer spots missed the mark for me. Sadly, I think Bud … Continue reading

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Superbowl 2011 ads – what’s your favorite? Would Shareholders agree to pay if you asked them?

The Superbowl is over, the packers beat the Steelers, but what really seems to matter these days is what was the best ad. Every year we hear more and more in advance about what the ads, we get sneak previews … Continue reading

Posted in Brand character, Brand positioning, Campaign strategies, Communications strategy, Marketing communications, Marketing Excellence, News, Targeting | Tagged , , , , , , , , , , , , , , , , | 1 Comment

90 Ways To Share Your Lover

I was sent a link to the Old Spice ads this week with someone asking me whether I thought that the campaign had run its course. It has, not because it is a poorly executed campaign, but because it has … Continue reading

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Stella launches “Cidre” #2

So it looks like AB Inbev have responded to my questioning their planned brand extension into cider. Unveiling the drink in London this week, Stuart Macfarlane, president of AB Inbev in the UK, referred to the  “premium, quality, crafted and … Continue reading

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Foot in mouth disease…

Yesterday, we saw what has to be one of the most crass pieces of misjudged marketing since, Alec Chamberlain came back to the UK with ‘a piece of paper, signed by Mr. Hitler’. [OK., maybe its not that serious, but … Continue reading

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