Monthly Archives: March 2011

Unilever’s global social mission

This post was written for and first published by the Consumer Goods Club When your brands touch more than 2 billion people a day you start to think that maybe you should be doing more at a societal level than … Continue reading

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An Apple a Day Keeps the Doctor Away

This post was first published at http://www.thinkaboutcrm.com/articles/apple-day-keeps-competition-away I am listed as one of the Think About CRM Thinkers. If there is one company that continues to generate exceptional levels of consumer loyalty and long time retention, it’s Apple. This week, they … Continue reading

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CRM is dead: popularity and penetration are the keys to marketing success.

This post was first published at http://www.thinkaboutcrm.com where I am a Pro Blogger. http://www.thinkaboutcrm.com/gurus/richard-kohn OK so now I have your attention, perhaps a bit of an explanation. I’ve been looking at some thought leaders comments over the last weeks and … Continue reading

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Understanding Customer Loyalty

This post was first published on http://www.thinkaboutcrm.com where I am a contributing author. Any good product manager will tell you that every product goes through a predictable life cycle following launch. Marketers make plans for their products to take them … Continue reading

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