Monthly Archives: April 2011

The Rise & Rise of Global Marketing (Part 2)

This post was written exclusively for http://www.consumergoodsclub.com where I am a pro blogger. The article was published first on that site. In part one of this blog I suggested that one of the drivers for the growth of global marketing … Continue reading

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The Rise & Rise of Global Marketing (Part 1)

This post was exclusively written for http://www.consumergoodsclub.com where I am a pro blogger.  The post was first published on that site. Global marketing management is all about figuring the sweet spot and the nuances behind what’s global and what’s local. … Continue reading

Posted in Campaign strategies, Global Marketing, Marketing communications, Marketing Excellence | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Consumers need less, not more choice

This post was first published at http://www.thinkaboutcrm.com where I am one of the CRM thinkers. It is estimated that the average human being living in the 21st Century is subjected to more visual, oral, visceral and sensual information in a … Continue reading

Posted in Brand Loyalty, CRM, Marketing communications, Marketing Excellence, Social Media | Leave a comment