Author Archives: admin@themarchitect.com

Google+ The New CRM environment

There’s a new social media platform in town – and one that we should probably take notice of because it is owned and run by Google. If you have not yet heard about Google+ you have probably been on Planet … Continue reading

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How to Increase Your Sales by 100%

In my last post I asked whether the CRM industry is ready willing and able to service the many small and medium sized businesses who could be potential customer. This post looks at how businesses should use their own systems … Continue reading

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CRM: Why small businesses don’t use CRM

This post was first published at http://www.thinkaboutcrm.com where I am a pro blogger. If you listen to our politicians, the way that we are going to get out of our current tough financial environment will be by small, local businesses … Continue reading

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Has CRM changed in the last 10 years?

Almost ten years ago, I designed and then implemented a new sales and marketing management tool within the company I was then working. For those of you interested in the technical details, this tool worked within Lotus Notes (the company’s … Continue reading

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Be the Chief Celebrant of Your Community, Not Its Celebrity

In recent posts I have been developing the manifesto for the Global Brand Project and found that my perspective resonates with many marketers working in both global and local roles. I saw a presentation that really caught my attention this … Continue reading

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You’re Kidding, That’s No Insight: Part I

You’re Kidding, that’s not an Insight: Part I When I meet clients who want to create a global team, or are experiencing challenges over the effectiveness of the global team there is a key action theme that is raised. Develop … Continue reading

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Hyperlocality & Micro marketing

The last post on what local marketers want from global marketing clearly resonated. There was some great feedback: Oscar Fernandez Gallardo said “A great brand must have a global vision of business, but act locally, because the appropriateness of this … Continue reading

Posted in Benefits, Brand character, Brand Leadership, Brand Loyalty, Brand positioning, Campaign strategies, Communications strategy, Global Marketing, Marketing communications, Marketing Excellence, News, Personal branding, Promotions, Social Media, Targeting | Tagged , , , , , , , , , , , , , , , | Leave a comment

What Local Businesses Want from Global Marketing

This post was published first on Consumer Goods Club – http://www.consumergoodclub.com where I am a pro blogger. I have started a discussion called the Global Brand Project. My last post depicted the inherent conflict between global and local marketers. It … Continue reading

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Is Global Marketing the Final Frontier?

This post was first published as a part of the Global Brand Project, a discussion on global brands and marketing that I write as a pro blogger for the Consumer Goods Club (http://www.consumergoodclub.com) I want to tell you about a … Continue reading

Posted in Benefits, Brand character, Brand Leadership, Brand Loyalty, Brand positioning, Campaign strategies, Communications strategy, Global Marketing, Marketing communications, Marketing Excellence, Personal branding, Promotions, Targeting | Tagged , , , , , , , , , , , , , | Leave a comment

The Rise & Rise of Global Marketing (Part 2)

This post was written exclusively for http://www.consumergoodsclub.com where I am a pro blogger. The article was published first on that site. In part one of this blog I suggested that one of the drivers for the growth of global marketing … Continue reading

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