Category Archives: CRM

Google+ The New CRM environment

There’s a new social media platform in town – and one that we should probably take notice of because it is owned and run by Google. If you have not yet heard about Google+ you have probably been on Planet … Continue reading

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CRM: Why small businesses don’t use CRM

This post was first published at http://www.thinkaboutcrm.com where I am a pro blogger. If you listen to our politicians, the way that we are going to get out of our current tough financial environment will be by small, local businesses … Continue reading

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Has CRM changed in the last 10 years?

Almost ten years ago, I designed and then implemented a new sales and marketing management tool within the company I was then working. For those of you interested in the technical details, this tool worked within Lotus Notes (the company’s … Continue reading

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Consumers need less, not more choice

This post was first published at http://www.thinkaboutcrm.com where I am one of the CRM thinkers. It is estimated that the average human being living in the 21st Century is subjected to more visual, oral, visceral and sensual information in a … Continue reading

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An Apple a Day Keeps the Doctor Away

This post was first published at http://www.thinkaboutcrm.com/articles/apple-day-keeps-competition-away I am listed as one of the Think About CRM Thinkers. If there is one company that continues to generate exceptional levels of consumer loyalty and long time retention, it’s Apple. This week, they … Continue reading

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CRM is dead: popularity and penetration are the keys to marketing success.

This post was first published at http://www.thinkaboutcrm.com where I am a Pro Blogger. http://www.thinkaboutcrm.com/gurus/richard-kohn OK so now I have your attention, perhaps a bit of an explanation. I’ve been looking at some thought leaders comments over the last weeks and … Continue reading

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Understanding Customer Loyalty

This post was first published on http://www.thinkaboutcrm.com where I am a contributing author. Any good product manager will tell you that every product goes through a predictable life cycle following launch. Marketers make plans for their products to take them … Continue reading

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