Category Archives: Global Marketing

Has CRM changed in the last 10 years?

Almost ten years ago, I designed and then implemented a new sales and marketing management tool within the company I was then working. For those of you interested in the technical details, this tool worked within Lotus Notes (the company’s … Continue reading

Posted in Brand Loyalty, Campaign strategies, CRM, Global Marketing, Marketing communications, Marketing Excellence, News | Tagged , , , , , , , , , , , , , , , , | Leave a comment

You’re Kidding, That’s No Insight: Part I

You’re Kidding, that’s not an Insight: Part I When I meet clients who want to create a global team, or are experiencing challenges over the effectiveness of the global team there is a key action theme that is raised. Develop … Continue reading

Posted in Campaign strategies, Global Marketing, Marketing communications, Marketing Excellence, Product development, Targeting | Tagged , , , , , , , , | Leave a comment

Hyperlocality & Micro marketing

The last post on what local marketers want from global marketing clearly resonated. There was some great feedback: Oscar Fernandez Gallardo said “A great brand must have a global vision of business, but act locally, because the appropriateness of this … Continue reading

Posted in Benefits, Brand character, Brand Leadership, Brand Loyalty, Brand positioning, Campaign strategies, Communications strategy, Global Marketing, Marketing communications, Marketing Excellence, News, Personal branding, Promotions, Social Media, Targeting | Tagged , , , , , , , , , , , , , , , | Leave a comment

What Local Businesses Want from Global Marketing

This post was published first on Consumer Goods Club – http://www.consumergoodclub.com where I am a pro blogger. I have started a discussion called the Global Brand Project. My last post depicted the inherent conflict between global and local marketers. It … Continue reading

Posted in Benefits, Brand character, Brand Leadership, Brand Loyalty, Brand positioning, Campaign strategies, Communications strategy, Global Marketing, Marketing communications, Marketing Excellence, Personal branding | Tagged , , , , , , , , , , , , , , , | Leave a comment

Is Global Marketing the Final Frontier?

This post was first published as a part of the Global Brand Project, a discussion on global brands and marketing that I write as a pro blogger for the Consumer Goods Club (http://www.consumergoodclub.com) I want to tell you about a … Continue reading

Posted in Benefits, Brand character, Brand Leadership, Brand Loyalty, Brand positioning, Campaign strategies, Communications strategy, Global Marketing, Marketing communications, Marketing Excellence, Personal branding, Promotions, Targeting | Tagged , , , , , , , , , , , , , | Leave a comment

The Rise & Rise of Global Marketing (Part 2)

This post was written exclusively for http://www.consumergoodsclub.com where I am a pro blogger. The article was published first on that site. In part one of this blog I suggested that one of the drivers for the growth of global marketing … Continue reading

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The Rise & Rise of Global Marketing (Part 1)

This post was exclusively written for http://www.consumergoodsclub.com where I am a pro blogger.  The post was first published on that site. Global marketing management is all about figuring the sweet spot and the nuances behind what’s global and what’s local. … Continue reading

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