Category Archives: Targeting

You’re Kidding, That’s No Insight: Part I

You’re Kidding, that’s not an Insight: Part I When I meet clients who want to create a global team, or are experiencing challenges over the effectiveness of the global team there is a key action theme that is raised. Develop … Continue reading

Posted in Campaign strategies, Global Marketing, Marketing communications, Marketing Excellence, Product development, Targeting | Tagged , , , , , , , , | Leave a comment

Hyperlocality & Micro marketing

The last post on what local marketers want from global marketing clearly resonated. There was some great feedback: Oscar Fernandez Gallardo said “A great brand must have a global vision of business, but act locally, because the appropriateness of this … Continue reading

Posted in Benefits, Brand character, Brand Leadership, Brand Loyalty, Brand positioning, Campaign strategies, Communications strategy, Global Marketing, Marketing communications, Marketing Excellence, News, Personal branding, Promotions, Social Media, Targeting | Tagged , , , , , , , , , , , , , , , | Leave a comment

Is Global Marketing the Final Frontier?

This post was first published as a part of the Global Brand Project, a discussion on global brands and marketing that I write as a pro blogger for the Consumer Goods Club (http://www.consumergoodclub.com) I want to tell you about a … Continue reading

Posted in Benefits, Brand character, Brand Leadership, Brand Loyalty, Brand positioning, Campaign strategies, Communications strategy, Global Marketing, Marketing communications, Marketing Excellence, Personal branding, Promotions, Targeting | Tagged , , , , , , , , , , , , , | Leave a comment

Unilever’s global social mission

This post was written for and first published by the Consumer Goods Club When your brands touch more than 2 billion people a day you start to think that maybe you should be doing more at a societal level than … Continue reading

Posted in Brand positioning, Marketing communications, Marketing Excellence, News, Social Media, Targeting | Tagged , , , , , , , , , | Leave a comment

An Apple a Day Keeps the Doctor Away

This post was first published at http://www.thinkaboutcrm.com/articles/apple-day-keeps-competition-away I am listed as one of the Think About CRM Thinkers. If there is one company that continues to generate exceptional levels of consumer loyalty and long time retention, it’s Apple. This week, they … Continue reading

Posted in Benefits, Brand Loyalty, Brand positioning, CRM, Marketing Excellence, News, Product development, Targeting | Tagged , , , , , , , , , , , , | Leave a comment

Superbowl 2011 ads – what’s your favorite? Would Shareholders agree to pay if you asked them?

The Superbowl is over, the packers beat the Steelers, but what really seems to matter these days is what was the best ad. Every year we hear more and more in advance about what the ads, we get sneak previews … Continue reading

Posted in Brand character, Brand positioning, Campaign strategies, Communications strategy, Marketing communications, Marketing Excellence, News, Targeting | Tagged , , , , , , , , , , , , , , , , | 1 Comment