Category Archives: Pharma Marketing

Digital outperforms TVC for DTC

All the most recent research shows that consumers are increasingly tuning out TV commercials. This includes Pharma offerings. Other industries have reacted to this much more quickly and are now adopting holistic, interactive, digital strategies and are getting the sort … Continue reading

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Stop branded DTC Advertising?

Watching US TV it is hard to believe that there was no DTC Pharma TV advertising before 1997. It was then that Michael Friedman, at that time a deputy commissioner of the United States Food and Drug Administration, announced the … Continue reading

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Where’s the BIG idea in your communications?

It’s disappointing that there is such a high percentage of brand communications that simply don’t have a good idea. That’s shareholders money, bonuses for employees and funds for research and development going down the drain. Marchitects make sure that every … Continue reading

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5 Keys to Positioning Pharmaceutical Products

With increasing regulation and restrictions on communications for pharmaceutical companies, there has never been a greater need than in the current global and local market environments to make sure your brands are competitive. Ironically, however, it looks like companies are … Continue reading

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