- Toronto Advertising on Events
- Donna Williams on CRM is dead: popularity and penetration are the keys to marketing success.
- Brad Olsen on Understanding Customer Loyalty
- Stop branded DTC Advertising? | The Marchitect on Where’s the BIG idea in your communications?
- Porfirio Bonno on Is social media killing your career brand?
Category Archives: Product development
This post was first published at http://www.thinkaboutcrm.com where I am a pro blogger. If you listen to our politicians, the way that we are going to get out of our current tough financial environment will be by small, local businesses … Continue reading
You’re Kidding, that’s not an Insight: Part I When I meet clients who want to create a global team, or are experiencing challenges over the effectiveness of the global team there is a key action theme that is raised. Develop … Continue reading
This post was first published at http://www.thinkaboutcrm.com/articles/apple-day-keeps-competition-away I am listed as one of the Think About CRM Thinkers. If there is one company that continues to generate exceptional levels of consumer loyalty and long time retention, it’s Apple. This week, they … Continue reading
So it looks like AB Inbev have responded to my questioning their planned brand extension into cider. Unveiling the drink in London this week, Stuart Macfarlane, president of AB Inbev in the UK, referred to the “premium, quality, crafted and … Continue reading
In commodity categories its very challenging to develop and introduce meaningful differentiation and innovation. When you have an established product and there is parity performance across the category (or at least there is a range of interchangeable products where consumers … Continue reading