Category Archives: Product development

CRM: Why small businesses don’t use CRM

This post was first published at http://www.thinkaboutcrm.com where I am a pro blogger. If you listen to our politicians, the way that we are going to get out of our current tough financial environment will be by small, local businesses … Continue reading

Posted in Brand Loyalty, Campaign strategies, CRM, Marketing communications, Marketing Excellence, News, Product development | Tagged , , , , , , , , , , | Leave a comment

You’re Kidding, That’s No Insight: Part I

You’re Kidding, that’s not an Insight: Part I When I meet clients who want to create a global team, or are experiencing challenges over the effectiveness of the global team there is a key action theme that is raised. Develop … Continue reading

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An Apple a Day Keeps the Doctor Away

This post was first published at http://www.thinkaboutcrm.com/articles/apple-day-keeps-competition-away I am listed as one of the Think About CRM Thinkers. If there is one company that continues to generate exceptional levels of consumer loyalty and long time retention, it’s Apple. This week, they … Continue reading

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Understanding Customer Loyalty

This post was first published on http://www.thinkaboutcrm.com where I am a contributing author. Any good product manager will tell you that every product goes through a predictable life cycle following launch. Marketers make plans for their products to take them … Continue reading

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Stella launches “Cidre” #2

So it looks like AB Inbev have responded to my questioning their planned brand extension into cider. Unveiling the drink in London this week, Stuart Macfarlane, president of AB Inbev in the UK, referred to the  “premium, quality, crafted and … Continue reading

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Ultimate Toilet Paper Innovation: But Why Waste It?

In commodity categories its very challenging to develop and introduce meaningful differentiation and innovation. When you have an established product and there is parity performance across the category (or at least there is a range of interchangeable products where consumers … Continue reading

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Stella to launch cider brand

Inbev has decided to launch a premium cider sub brand under the Stella Artois name. It will be interesting to see if they continue with the ‘reassuringly expensive’ approach for the cider. There’s always a risk that these types of … Continue reading

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