- Toronto Advertising on Events
- Donna Williams on CRM is dead: popularity and penetration are the keys to marketing success.
- Brad Olsen on Understanding Customer Loyalty
- Stop branded DTC Advertising? | The Marchitect on Where’s the BIG idea in your communications?
- Porfirio Bonno on Is social media killing your career brand?
Category Archives: Social Media
There’s a new social media platform in town – and one that we should probably take notice of because it is owned and run by Google. If you have not yet heard about Google+ you have probably been on Planet … Continue reading →
The last post on what local marketers want from global marketing clearly resonated. There was some great feedback: Oscar Fernandez Gallardo said “A great brand must have a global vision of business, but act locally, because the appropriateness of this … Continue reading →
This post was first published at http://www.thinkaboutcrm.com where I am one of the CRM thinkers. It is estimated that the average human being living in the 21st Century is subjected to more visual, oral, visceral and sensual information in a … Continue reading →
This post was written for and first published by the Consumer Goods Club When your brands touch more than 2 billion people a day you start to think that maybe you should be doing more at a societal level than … Continue reading →
This post was first published on http://www.thinkaboutcrm.com where I am a contributing author. Any good product manager will tell you that every product goes through a predictable life cycle following launch. Marketers make plans for their products to take them … Continue reading →
This was going to be the year that the SuperBowl advertisers presented flly integrated social media campaigns into their commercials, bringing a modernity and connectivity to the whole event that had never been seen before. Except it didn’t. Placing #tags … Continue reading →
All the most recent research shows that consumers are increasingly tuning out TV commercials. This includes Pharma offerings. Other industries have reacted to this much more quickly and are now adopting holistic, interactive, digital strategies and are getting the sort … Continue reading →
Take a look these if you want to save time trawling through all the ads. http://adage.com/superbowl/article?article_id=148720 My picks were the Chrysler and Audi spots. Skechers and the Chevy Al’s dealer spots missed the mark for me. Sadly, I think Bud … Continue reading →
Facebook is expanding its commercial activities with a new service which is going to fully integrate brands into the status scheme http://www.influxinsights.com/blog/article/2686/facebook-charges-brands-for-your-brand-interactions.html It will take a little time to understand how this sort of activity impacts on results. It is … Continue reading →