Category Archives: Social Media

Google+ The New CRM environment

There’s a new social media platform in town – and one that we should probably take notice of because it is owned and run by Google. If you have not yet heard about Google+ you have probably been on Planet … Continue reading

Posted in Brand Loyalty, Campaign strategies, CRM, News, Social Media | Tagged , , , , , , | Leave a comment

Hyperlocality & Micro marketing

The last post on what local marketers want from global marketing clearly resonated. There was some great feedback: Oscar Fernandez Gallardo said “A great brand must have a global vision of business, but act locally, because the appropriateness of this … Continue reading

Posted in Benefits, Brand character, Brand Leadership, Brand Loyalty, Brand positioning, Campaign strategies, Communications strategy, Global Marketing, Marketing communications, Marketing Excellence, News, Personal branding, Promotions, Social Media, Targeting | Tagged , , , , , , , , , , , , , , , | Leave a comment

Consumers need less, not more choice

This post was first published at http://www.thinkaboutcrm.com where I am one of the CRM thinkers. It is estimated that the average human being living in the 21st Century is subjected to more visual, oral, visceral and sensual information in a … Continue reading

Posted in Brand Loyalty, CRM, Marketing communications, Marketing Excellence, Social Media | Leave a comment

Unilever’s global social mission

This post was written for and first published by the Consumer Goods Club When your brands touch more than 2 billion people a day you start to think that maybe you should be doing more at a societal level than … Continue reading

Posted in Brand positioning, Marketing communications, Marketing Excellence, News, Social Media, Targeting | Tagged , , , , , , , , , | Leave a comment

Understanding Customer Loyalty

This post was first published on http://www.thinkaboutcrm.com where I am a contributing author. Any good product manager will tell you that every product goes through a predictable life cycle following launch. Marketers make plans for their products to take them … Continue reading

Posted in Brand Loyalty, CRM, Marketing Excellence, Product development, Social Media | Tagged , , , , , , , , | 1 Comment

Superbowl: Social Media’s Damp Squib

This was going to be the year that the SuperBowl advertisers presented flly integrated social media campaigns into their commercials, bringing a modernity and connectivity to the whole event that had never been seen before. Except it didn’t. Placing #tags … Continue reading

Posted in Brand positioning, Communications strategy, Marketing communications, Marketing Excellence, News, Social Media | Tagged , , , , , , , , , , , , , | Leave a comment

Digital outperforms TVC for DTC

All the most recent research shows that consumers are increasingly tuning out TV commercials. This includes Pharma offerings. Other industries have reacted to this much more quickly and are now adopting holistic, interactive, digital strategies and are getting the sort … Continue reading

Posted in Campaign strategies, Communications strategy, Marketing communications, Pharma Marketing, Social Media | Tagged , , , , , , , , | Leave a comment

Advertising Age Super Bowl ad review

Take a look these if you want to save time trawling through all the ads. http://adage.com/superbowl/article?article_id=148720 My picks were the Chrysler and Audi spots. Skechers and the Chevy Al’s dealer spots missed the mark for me. Sadly, I think Bud … Continue reading

Posted in Campaign strategies, Communications strategy, Marketing communications, News, Social Media | Tagged , , , , , , , , | Leave a comment

90 Ways To Share Your Lover

I was sent a link to the Old Spice ads this week with someone asking me whether I thought that the campaign had run its course. It has, not because it is a poorly executed campaign, but because it has … Continue reading

Posted in Campaign strategies, News, Social Media | Tagged , , , , , | 1 Comment

Brand Interactions on Facebook – the Future

Facebook is expanding its commercial activities with a new service which is going to fully integrate brands into the status scheme  http://www.influxinsights.com/blog/article/2686/facebook-charges-brands-for-your-brand-interactions.html It will take a little time to understand how this sort of activity impacts on results. It is … Continue reading

Posted in Communications strategy, Marketing communications, News, Social Media | Tagged , , , , , , | Leave a comment