Category Archives: Uncategorized

How to Increase Your Sales by 100%

In my last post I asked whether the CRM industry is ready willing and able to service the many small and medium sized businesses who could be potential customer. This post looks at how businesses should use their own systems … Continue reading

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Be the Chief Celebrant of Your Community, Not Its Celebrity

In recent posts I have been developing the manifesto for the Global Brand Project and found that my perspective resonates with many marketers working in both global and local roles. I saw a presentation that really caught my attention this … Continue reading

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IKEA voted best for customer service for 2nd year in a row!

According to research by the Customer Insights Center of the University of Groningen and MIcompany MetrixLab who specialize in customer analytics and market, IKEA delivers the best customer service. These awards were given yesterday an the annual Customer Performance Awards … Continue reading

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Modern Marketing Practices

Dr Brian Monger the CEO of the MARKEting Association of ANZ posed this question: Often “Marketing” is associated only with consumer marketing tactics – especially Advertising; and other forms of Promotion and Low Pricing. How do we teach others about … Continue reading

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Is social media killing your career brand?

There is a new dynamic in the marketing world and it’s called social media. We bombarded on a daily basis with new social technologies, applications and platforms. Just as you start to feel you are getting to grips with one … Continue reading

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Free Webinar: Best practices for targeting your most valuable customers

Free Live Webinar: Identifying and targeting the bull’s eye customer – LIMITED PLACES AVAILABLE: Apply early to secure your seat Join us for a Webinar on January 27 Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/393296750 If you … Continue reading

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